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Recharge!

Got to recharge in the Bahamas this past week.  Spent some time with the family and was really excited to see how the little guy liked the beach.  (He's gonna have to get used to the ocean)  All in all it was a truly inspiring time.  I was able to rest a bit even though I was there to work (partially). 
The real surprise to me was that I was not sure what I preferred.  I love the beach, I love the ocean, the sand and trees.  It was really amazing! but I am rooted here in NYC.  I went to recharge and rest but I feel alive here.  I feel like here is where I make an impact.  The entire time spent in paradise, I kept thinking how much I wanted to inspire people to be great.  To be themselves... and not be carbon copies of what they are told to be.  Only as a service to them.  I remember how unreal it felt to finally realize that I should be celebrating my individuality.  In a world where you are "gently guided" to your preferences and tastes by marketing and advertising, I want to encourage people to "make it their own".  Whatever it is, make it your own.  
So while it was awesome to be in paradise for a while... the real work, my passion is here.  So, it's kind of beautiful by association.  

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For who???

Isn't it amazing?  In a climate of "likes" and "followers" sometimes we forget what we're doing. Social media is a very interesting world.  You never know what is going to catch on and go viral, you never know when awesomeness will get overlooked.  So, we get trendy.  That's fine... but the one thing I think is important, is to know your audience.  I think catering to others in your field is a huge risk.  You'll rarely get pure feedback.  This is the demographic where ulterior motives hang out.  :)    All this to say, do it for yourself.  Do it really really well, but you be happy first.  Then know your audience... and if they aren't helping you to move forward, don't cater to them.   Just a little afternoon advice.  blk. 

Isn't it amazing?  In a climate of "likes" and "followers" sometimes we forget what we're doing. Social media is a very interesting world.  You never know what is going to catch on and go viral, you never know when awesomeness will get overlooked.  So, we get trendy.  That's fine... but the one thing I think is important, is to know your audience.  I think catering to others in your field is a huge risk.  You'll rarely get pure feedback.  This is the demographic where ulterior motives hang out.  :)   

All this to say, do it for yourself.  Do it really really well, but you be happy first.  Then know your audience... and if they aren't helping you to move forward, don't cater to them.  

Just a little afternoon advice. 

blk. 

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Back to Romance

  Recently, I have been under the gun to produce imagery for clients.  AND!!! we all know that the customer is the boss, right? right! So I decided to work for me.  There is an aesthetic climate or ambient taste that is always buzzing in the atmosphere.  With all the blogs, FaceBooks, Instagrams, etc., there is a "look" about everything.  Reading one of my favorite sites (GaranceDore.fr/en) it was explained quite accurately.  It seems that we are herded into "liking" the same things over and over.  That is fine... but does it stifle our creativity?  Our individuality?   There are quite a few of my favorite artists that, when creating, do NOT observe or experience anyone else's work.  It is a really honest way to produce without being influenced.  I find that if you do experience what's out there, you will be influenced.  Whether you want to create like art or you want to create something completely different, you've become influenced.   So I began to think, "How do I get past that?" Eventually, I stopped fighting it.  I decided, I will just follow my passion and create the most beautiful, romantic imagery I could.  I began to act like my own boss and demanded specificity from myself.  I demanded more than I ever have.   Naturally, I have not had time to study my favorite photographers (Peter Lindbergh, Annie Leibovitz, etc.).  I didn't have time to listen to my critics (disgruntled photographers that live in the comment sections of social media).  My boss was too demanding!  Kind of a jerk even... but he is pushing me.  To be a better artist.  To be a better me. 

 

Recently, I have been under the gun to produce imagery for clients.  AND!!! we all know that the customer is the boss, right? right!

So I decided to work for me.  There is an aesthetic climate or ambient taste that is always buzzing in the atmosphere.  With all the blogs, FaceBooks, Instagrams, etc., there is a "look" about everything.  Reading one of my favorite sites (GaranceDore.fr/en) it was explained quite accurately.  It seems that we are herded into "liking" the same things over and over.  That is fine... but does it stifle our creativity?  Our individuality?  

There are quite a few of my favorite artists that, when creating, do NOT observe or experience anyone else's work.  It is a really honest way to produce without being influenced.  I find that if you do experience what's out there, you will be influenced.  Whether you want to create like art or you want to create something completely different, you've become influenced.  

So I began to think, "How do I get past that?"

Eventually, I stopped fighting it.  I decided, I will just follow my passion and create the most beautiful, romantic imagery I could.  I began to act like my own boss and demanded specificity from myself.  I demanded more than I ever have.  

Naturally, I have not had time to study my favorite photographers (Peter Lindbergh, Annie Leibovitz, etc.).  I didn't have time to listen to my critics (disgruntled photographers that live in the comment sections of social media).  My boss was too demanding!  Kind of a jerk even... but he is pushing me.  To be a better artist.  To be a better me. 

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The New Black NYc

The New Black NYC is really about creating beautiful imagery.  It started as art/photography but we have moved into branding, event planning and marketing aesthetics.  So we are always excited to see new imagery, design, fashion, etc.  email us... we might be able to create some amazing original content for you! 

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